​​At Cisco, Craig was a member of the Brand Team, shaping brand strategy through design and cross-functional collaboration. His work included brand development, graphic design, product launches, events, and marketing campaigns.
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— For Cisco's "Bridge to Possible" campaign, design of overhead banners and digital displays that were strategically placed in airports and bus shelters. The visuals were crafted to convey a forward-thinking message of connectivity, sustainability, and opportunity, aligning with Cisco's mission.
— For Cisco's "Bridge to Possible" campaign, design of overhead banners and digital displays that were strategically placed in airports and bus shelters. The visuals were crafted to convey a forward-thinking message of connectivity, sustainability, and opportunity, aligning with Cisco's mission.
— For Cisco's "Bridge to Possible" campaign, design of overhead banners and digital displays that were strategically placed in airports and bus shelters. The visuals were crafted to convey a forward-thinking message of connectivity, sustainability, and opportunity, aligning with Cisco's mission.
— For Cisco's "Bridge to Possible" campaign, design of overhead banners and digital displays that were strategically placed in airports and bus shelters. The visuals were crafted to convey a forward-thinking message of connectivity, sustainability, and opportunity, aligning with Cisco's mission.
— Silicon One is the first unified architecture chip which provides the highest bandwidth in the industry for web scale and enterprise. Campaign visuals were developed in collaboration with Sam Baber and the creative agency, Sidecar.
— Silicon One is the first unified architecture chip which provides the highest bandwidth in the industry for web scale and enterprise. Campaign visuals were developed in collaboration with Sam Baber and the creative agency, Sidecar.
— Silicon One is the first unified architecture chip which provides the highest bandwidth in the industry for web scale and enterprise. Campaign visuals were developed in collaboration with Sam Baber and the creative agency, Sidecar.
— Silicon One is the first unified architecture chip which provides the highest bandwidth in the industry for web scale and enterprise. Campaign visuals were developed in collaboration with Sam Baber and the creative agency, Sidecar.
— Design for the Cisco Store to promote their fall merchandise line.
— Left screen: Collaboration with the Cisco Design Thinking Team to design their landing page. Right screen: Design collaboration with Claudia Mora to develop Cisco’s internal brand asset management tool.
— Design collaboration with Claudia Mora to develop Cisco’s internal brand asset management tool. The brand exchange is where employees can go to download all essential elments to the brand.
— Design for the Cisco Store to promote their fall merchandise line.
— Illustration for Cisco / SF tote bag.
— Web banner celebrating Women’s History Month.
— Illustration for Cisco’s Customer Experience portal. The illustrations were displayed when planned maintenance occurs.
— Illustration for Cisco / SF tote bag.
— Design and development of style guides for various Cisco teams, making sure their content align seamlessly with the Cisco brand. Each digital book provided guidance on voice, tone, visual identity, and messaging, allowing teams to uphold Cisco’s unified brand presence.
— Example pages from the Cisco Industrial Design style guide.
— Example page from the Cisco Brand guide.
— Design and development of style guides for various Cisco teams, making sure their content align seamlessly with the Cisco brand. Each digital book provided guidance on voice, tone, visual identity, and messaging, allowing teams to uphold Cisco’s unified brand presence.
— Design and art direction for magazines and newspapers, including Forbe’s, The Washington Post, and various publication journals.
— Design and art direction for magazines and newspapers, including Forbe’s, The Washington Post, and various publication journals.
— Design and art direction for magazines and newspapers, including Forbe’s, The Washington Post, and various publication journals.
— Design and art direction for magazines and newspapers, including Forbe’s, The Washington Post, and various publication journals.
— Proposed design direction for the 2024 Cisco Partner Summit in Los Angeles.
— Proposed design direction for Cisco’s 40th anniversary, which was announced at Cisco Live.
— Devnet 500 is a program that recognizes and distinguishes the first 500 individuals who become DevNet Certified in any certification. The program was announced at Cisco Live.
— Proposed design direction for the 2024 Cisco Partner Summit in Los Angeles.